The key to staying alive online is to stay relevant. One route to relevance is via creating attractive and functional web design on the Sunshine Coast. Unfortunately, many designers end up making similar mistakes that don’t do much for the client except hold back their success. Jason Tselentis breaks down these common errors in his article for HowDesign.com.
An intro that can be skipped
Nothing can be more annoying than being forced to watch an intro, especially a lengthy one on Flash or another plug-in. Visitors should always have the option to skip it and proceed to the home page. You’re off to a bad start by forcing visitors to sit through your presentation and preventing them to go directly where they want to go.
Using Flash for your entire website
All-flash sites may have been the rage in 2006, but it’s time to move forward. You’re virtually preventing a ballooning number of iOS users from viewing your site and stifling your mobile reach because their devices can’t run the plug-in. Keep in mind that not all users have a Flash plug-in installed, so be prudent in its use.
A website that’s mobile-unfriendly
Given that more than half the population are mobile phone owners and a large number of them use their devices for online shopping, you need to adapt a “mobile first” approach when doing website design on the Sunshine Coast with professionals like Marketing the Product. If your site can’t adapt immediately to a mobile device screen, and your visitor needs to start pinching and pulling to adjust, you’re looking at a bad impression about to happen.
No Confirmation Receipt
When using a form to reach out to visitors, make sure you have a feedback mechanism or an automatic confirmation email to show their message was received. Engaging visitors via email or replies to their comments is one way of personalising service and forming a relationship.
No Contact Information
Thankfully this is a rare occurrence. Visitors shouldn’t have to search for ways to contact you outside of your site. This information should ideally be positioned in either the site’s footer, header—or both.
User behaviours are changing as well as their expectations. In many ways, your web presence is as vital as a face-to-face with a client. In fact, your website is the new face of your business.
(Article excerpt and image from “Web Design Tips: 7 Common Mistakes Designers Make”, 17 October 2014, HowDesign.com)