According to HubSpot, 55 per cent of visitors spend less than 15 seconds on a website. Meanwhile, Website Magazine says that 47 per cent of visitors expect websites to load in less than 2 seconds. Take any longer than that and your readers are bound to look somewhere else, regardless whether you produce the best content.
Even Google treats website loading speeds as a ranking factor, so do yourself a favour and see what slows down your otherwise user-friendly website. A good way to reduce your loading speed is to carry out a few web design enhancements. Here are some tips businesses on the Sunshine Coast and elsewhere can follow.
Minimise Use of Whitespace
Almost all websites today make use of white space as an aesthetic feature. People respond to modern and minimalist design, after all. An excess of whitespace on your website, however, could be causing it to load slower.
Take note that whitespace isn’t at all blank. It may not take up as much space as graphics, images, and other elements, but it still amounts to a few bytes. Keeping whitespace to a minimum can, therefore, help your website load faster.
Clean Up the Site and the Coding
Cluttered websites tend to load much slower. Worse, they look downright messy and unappealing from readers’ standpoint. Do away with extra content, images, videos, and other elements that don’t really serve a purpose to help speed up page loading times.
Clean-ups should also extend deep down to the coding of your website for the benefit of search engines. Keep your site’s coding as simple as possible and get rid of duplicate scripts. Search engines can consequently crawl or index your website much easier, which should also help your rankings. Cleaner code, in other words, can help your website load so much faster.
Compress or Split Your Website
The sheer size of your website can also affect its average loading speed. Using a compression algorithm on your website can be beneficial as it ensures that the server does not send out a lot of data while loading. If data compression does not work, you can always just split long pages up into multiple shorter ones. This way, you get to keep all your content and reduce your loading speed. This approach should also improve the user experience since visitors won’t have to scroll through entire pages.
A website that loads faster does a much better job of keeping your readers and customers interested. Companies that provide high-quality website design services on the Sunshine Coast like Marketing theProduct can provide what you need in this regard.
Top 7 Web Design Tips to Help Your Website Load Faster, Small Business Trends
5 Reasons Visitors Leave Your Website, Website Magazine
55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?, HubSpot