Industry News

Websites come in different formats and serve a variety of purposes. Among other things, they function as virtual store fronts and venues through which businesses market their own products and/or services. Corporate websites, however, need to be carefully built with users’ needs in mind to attract customers and drive up sales.

A Small Business Trends article published last November 19, 2014 offers several tips on how business owners can improve online traffic. The article’s suggestions focus mostly on improving site accessibility in terms of helping users find their way around. To ensure the best outcome, businesses can turn to a professional marketing firm that offers web design in the Sunshine Coast—such as Marketing theProduct, for instance.

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Professional web design for Sunshine Coast companies is a top priority for their owners, but it’s easy to make mistakes when you’re having stuff done in-house. It may save you money in short term by not having to pay an independent firm, but the potential profits lost by having an inefficient, unattractive website can be bigger. […]

With the increasingly mobile nature of Internet browsing, as can be seen by the spread of tablets and smartphones, responsive web design is becoming a required feature of any company’s webpage. As an example, Small Business Trends writer Drew Hendricks emphasised the increasing importance of responsive web design in increasing Internet traffic to a site by highlighting the rising rate of mobile usage: […]

In today’s fast-paced world, consumers regularly look up to the Internet to help them make their purchase choices. That’s why if you own a small business, you need to realize that online visibility is going to be one of the keys to your success. […]

To many companies, putting up an online ecommerce website is a straightforward affair: buy a domain, secure hosting, hire Sunshine Coast web design services to put up a few pages, slap on a shopping cart, and then market the site using every SEO trick in the book.
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Just like any business environment, the web is always changing, and consequently, search engine results will always be in a state of flux to account for each change that occurs. For search engine users, this is a good thing, because it allows them to find whatever it is they are trying to find. From the marketing point of view, however, each change comes with a set of winners and losers. Still, this should not be viewed as a bad thing.
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Trends come and go every year in the world of marketing, and this year, businesses might want to consider a whole range of interesting web design elements if they wish to stay up to date. According to Tech News Plus, one of these elements is called “responsive web design”, in which a webpage optimizes its layout and size based on how the user manipulates the web browser window. In contrast, text and images in the past ended up looking cluttered whenever the user reduced or increased the browser window size.
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A special feature on the Warc website dated 20 February 2014 points out that a growing number of Australian businesses intend to do more content marketing this year compared to the last. As Web-savvy consumers turn to the Internet for their shopping needs, it only makes sense for businesses to follow where their customers are. The article shares the following expert observations as regards the state of the content marketing industry:
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