Websites are generally the first point of contact between businesses and their potential clients. When a person is looking for a product or service, they will go to search engines and type in their keywords. The search engine will generate several websites that are likely to help the client. As such, the Sunshine Coast website design marketer you hire should use appropriate techniques to push this agenda.
Online marketing has become a necessity in today’s world due to people’s ever evolving and growing connectivity to the internet. Everyday objects such as phones, tablets, computers, watches and even televisions have the ability to access and browse the internet which means, if you’re serious about growing your Sunshine Coast business, you need to be investing in online marketing.
According to HubSpot, 55 per cent of visitors spend less than 15 seconds on a website. Meanwhile, Website Magazine says that 47 per cent of visitors expect websites to load in less than 2 seconds. Take any longer than that and your readers are bound to look somewhere else, regardless whether you produce the best content.
Even Google treats website loading speeds as a ranking factor, so do yourself a favour and see what slows down your otherwise user-friendly website. A good way to reduce your loading speed is to carry out a few web design enhancements. Here are some tips businesses on the Sunshine Coast and elsewhere can follow.
In the realm of search engine optimisation (SEO), content still reigns supreme. No other marketing method could get you the same results as content marketing can. While a lot of marketers and entrepreneurs on the Sunshine Coast realise the power of content marketing, rarely do they get to reap its full benefits precisely because the content on their website and in other channels lack proper optimisation.
Whether through a one-off mistake or subpar optimisation, content that is not properly optimised can have a significant effect on your marketing efforts. Investing in the right type of SEO services will do you good and allow you to get the most out of your marketing strategy.
From the loss of leads to overall search engine optimisation (SEO) failure, bad website design can be mighty expensive for your Sunshine Coast business. While people may have different takes on what constitutes quality design, the good news is that certain universal principles can serve as points of reference. Whether you have an existing website or have yet to build one, be sure to avoid these top 4 design mistakes. […]
The Sunshine Coast metropolitan area enjoys a booming tourism industry and strong government support, making it an attractive market for businesses. Of course, you are not the only one who thinks this way. Chances are you already have some competition over there. That factor shouldn’t discourage you, though; you just need to up your game and know how to utilise the Web to establish a more solid presence and attract customers. […]
Search engine optimisation, online presence, SERP rankings, etc. – you already know the drill. You’ve probably heard a hundred times (maybe even more) just how important these elements are to your online presence. If there’s ever any doubt, Search Engine Journal confirms that 93 per cent of online experiences start with search engines, and Google in particular. […]
Visual appeal has a lot to do with how effectively a website can engage potential customers. A brilliantly designed and uncluttered landing page, after all, gives off a polished and respectable vibe that draws casual site visitors. Beyond the visual aspects, elements such as navigation and site architecture also help ensure a positive user experience that aids lead generation and conversion efforts. […]
Any business looking to broaden its market reach via the Internet must have its own website. A website that keeps visitors engaged, after all, can be a powerful tool for generating leads and converting them into paying customers. To make that happen, a website should ideally appear as one of the top results for every related search query; this is why search engine optimisation (SEO) is a must. With the right SEO strategy, even the most modest of businesses on the Sunshine Coast can compete against larger competitors on the Web. […]
Every aspect of search engine optimisation (SEO) matters. Although it’s not a bad thing to care a lot about your links and keywords, they are not the only things that help make your SEO strategy successful.
The technical aspects of your website may be complicated and often go unnoticed, but they are just as crucial to your Sunshine Coast SEO strategy as the other aspects mentioned above. Search Engine Watch emphasises that correcting even the slightest technical issue may provide more benefits than link-building efforts. There is no need to be a master computer scientist, so don’t worry; you won’t need to carry out all the fixes yourself as you can leave all that to a web developer. Instead, learn what to look out for. […]