Experienced Sunshine Coast web design services like Marketing the Product often offer to provide ongoing updates to your website as part of their product packages. You may be tempted to not take them up on this offer to save money, but it turns out that it is better in the long run to tap their services. To illustrate, Tyler Collins recently wrote for the Huffington Post about the need for constant updates to websites:
“SEO website design is not like painting a house, which can be done once every 10 years. Instead, it is like vacuuming or laundry; it must be done on a regular basis to prevent problems.
For this reason, many SEO experts that specialize in website design, charge a monthly retainer fee. This fee can include all the services that must be performed on a regular basis, such as checking competitor’s sites, changing keywords, refreshing web pages, updating coding standards, browser compliance, and tracking metrics or analyzing performance. In some cases complete redesigns are necessary, as in the example of implementing a new responsive design from a former design.”
This is where the services of Sunshine Coast web design firms would prove most useful. The constantly changing demands of SEO will require regular updates to a site. Some of these changes are because of popular trends, changes in search engine algorithms, and other, often unpredictable factors.
It can be a hassle to update a website frequently. This is why SEO experts can help you define a procedure that will make things easier. Here are a few elements that should be part of the update process:
First, file naming protocols like the names of new pages, images, videos, and audio files are important. File names should be descriptive and give a hint about their contents. Additionally, they shouldn’t overlap with old files.
Second, a well-defined directory structure is needed. This should make future additions easier and give developers a chance to create further sub-directories as needed.
Third, always consider the type and volume of redirect traffic that a site has. It is considered best for a site to have HTTP 301 permanent redirects; updates to a website should aim to keep this HTTP response code active. Additionally, pages should be checked if they have been removed or are no longer needed.
Fourth, the linking procedure should be well-documented. Establish a system to determine which links are most useful by checking the keywords. Furthermore, ensuring that the links are theme-relevant would be useful.
Finally, new pages should be checked whether they are designed with the goals of the site in mind. Keywords and content should be regularly evaluated so that they meet the ever-evolving standards of SEO.
(Source: SEO Web Design: Plan For Never-Ending Updates, The Huffington Post, July 23, 2014)