In today’s fast-paced world, consumers regularly look up to the Internet to help them make their purchase choices. That’s why if you own a small business, you need to realize that online visibility is going to be one of the keys to your success.
Every business markets itself in one way or another, be it through flyers and brochures, word-of-mouth, newspapers, radio, or even through non-traditional media. However, with people’s increasing dependence on the Internet, maintaining a website is becoming more crucial to any business, to the point that it is now an essential part of any marketing strategy. Put simply, if your business is not online, your customers aren’t going to find you.
“Fifty-five percent of small businesses don’t have a website, according to a 2013 survey of more than 3,800 small businesses conducted by Internet search company Google and research company Ipsos. That’s a slight improvement from the year before, when 58 percent said they didn’t have a website.
Small business owners who want to start a website have lots of options that make it easier than in the past. Companies such as Wix.com, Google, SquareSpace.com and Weebly.com require no coding or technical skills. Users can choose a template, drag in photos and paste in words.
And with more people searching for businesses online and on their smartphones, companies without a site may be missing out on extra business.”
The above excerpt from a Yahoo! Entertainment news article points out how online presence is important in today’s business environment. Indeed, companies who haven’t bothered with optimising their website will inevitably fall behind.
Having a website is as easy as 123
With the help of a professional Sunshine Coast web design firm, a website today can be built quickly and cost-effectively. In it, you can provide every piece of information your customer needs to know about your business, including opening hours, the products and services you sell, what makes you different from the competition, your company history, among other things. Any information you can use to influence consumer decision, you can put on your site.
Why it’s good for your small business
The great thing about having a website is that your online store stays open 24 hours, 7 days a week. It’s convenient for your customers to browse for as long as they want to, and it makes it simpler for you to have these marketing tools to help you effectively communicate with your customers on a positive and professional level.
A website can open doors to new business opportunities, so don’t wait any longer. Call a professional Sunshine Coast web design company and give your business the chance to be found online.
(Source: Skip the website? Some small businesses still do, Yahoo Entertainment Singapore, June 5, 2014)