The Sunshine Coast metropolitan area enjoys a booming tourism industry and strong government support, making it an attractive market for businesses. Of course, you are not the only one who thinks this way. Chances are you already have some competition over there. That factor shouldn’t discourage you, though; you just need to up your game and know how to utilise the Web to establish a more solid presence and attract customers.

mar002 653x490 - How to Leverage on Nostalgia Marketing When Conceptualising Web Design

Search engine optimisation (SEO) is your friend when it comes to establishing a solid online presence. Whilst content is definitely king, how you present your content is also crucial. In other words, you should keep web design at the top of your priority list when it comes to marketing your business online. You can start by asking: What would be a good design scheme to use?

Search Engine Journal talks about something called Nostalgia Marketing, a concept that shows great potential for different brands. Nostalgia, some would say, is like grammar: You find the past perfect, and the present tense. Arguably a witty way to define it, but in essence, nostalgia is all about getting a good feeling whenever something reminds you of the past. The key to making this concept work for you is integrating that feeling with how you connect to your audience, i.e. your target market.

Why it Works

Simply put, nostalgia makes people feel better. Scientific studies show that nostalgia negates loneliness, anxiety, and boredom. Moreover, it increases people’s generosity towards strangers and tolerance towards outsiders. A shared memory also brings people closer together on an emotional level. When you become the agent of these positive emotions, you connect with people in a more meaningful way.

Leveraging on Nostalgia

Integrate elements of nostalgia into your website through consistent website design. How do you do that? Web Designers Depot, an online resource for web design information, points out that colour schemes that were popular decades ago, as well as traditional fonts or graphics, are good conduits for nostalgia.

Finding the Perfect Fit

Like most marketing tactics, nostalgia marketing is not for everyone. Its suitability all depends on the action you want to trigger in your audience. If you want to promote a forward-thinking mentality, then you should probably be looking at other techniques. Meanwhile, if you want to elicit the feeling of warmth that nostalgia brings, then the above concepts should prove useful.

You can consult an online marketing expert such as Marketing theProduct for expert assistance on all things related to website design, including site structure, navigation, user experience, scroll options, images, and others.


Why Nostalgia Marketing Works, Search Engine Journal, Jul. 1, 2015)

THE PSYCHOLOGY OF NOSTALGIA, Web Designer Depot, Jun. 4, 2013)