In today’s marketplace, online presence has practically become synonymous with search-engine optimization (SEO), which is an integral part of any marketing strategy. According to Jayson Demers in Entrepreneur.com, many businesses are so focused on their ambition to be visible on a national scale, they overlook the value of nurturing their grassroots audience. Queensland businesses need not fall victim to this misguided tactic, however, simply by employing local SEO services on the Sunshine Coast.
How to get optimised
The SEO process entails creating and publishing relevant content, and attracting inbound links to build authority, visibility, and ranking using keywords that are relevant to the company’s business. Large firms often prioritise national SEO to offer their products or services to a broad range of markets and locations. For the Sunshine Coast SEO, however, it is a highly-focused effort that every company, large or small, should consider.
Local SEO can be beneficial for businesses looking to position themselves in the first search engine results page (SERP) and receive exposure to the greatest possible amount of traffic. Furthermore, all searchers, whether local or national, are potential customers. Lastly, driving local SEO means dealing with less competition. To compete for a keyword related to your products on a national scale, you’ll be competing against similar companies from around the country.
The mobile experience
Studies have shown that almost half of mobile phone owners use their device for product searches, and majority of these searches are local specific. Search engines have responded to this trend by giving mobile searchers more local-specific results due to their geographic location, which can sometimes outrank national-specific ones.
Positive PR opportunities
Involvement in the local scene could give your brand local visibility. If your content touches on topics that interest the neighbourhood, your brand is more likely to be noticed even by local news, which translates to ground-level exposure. Add to this a solid social media presence, and you’re in the best position to establish a strong relationship with the local market.
The way to optimize for local SEO isn’t as complicated as many think. The trick is to set up profiles in every relevant social media platform, and find your way into local business directories. Always ensure that your contact numbers, email addresses, URLs, and street addresses are up-to-date and consistent throughout each medium.
(Article excerpt and image from “Why Every Entrepreneur Should Focus on Local SEO”, 25 November 2014, Entrepreneur)