Visual appeal has a lot to do with how effectively a website can engage potential customers. A brilliantly designed and uncluttered landing page, after all, gives off a polished and respectable vibe that draws casual site visitors. Beyond the visual aspects, elements such as navigation and site architecture also help ensure a positive user experience that aids lead generation and conversion efforts.
When it comes to good web design, no detail should ever be overlooked. For instance, every link must lead to the right page. The font and colour scheme should also be consistent with the brand’s image. Combined with a solid search engine optimisation (SEO) strategy, effective web design can increase the chances of converting leads and generating profit.
Tweaking a website to help attract more customers can be tricky, though; there is no exact science to nailing down a specific layout that appeals to all. Enterprises, however, can take notes from some of the more recent design trends to get a good idea of what appeals to Web-savvy consumers. Businesses based on the Sunshine Coast always have the option to turn to a local web design provider such as Marketing theProduct.
Design Trends to Look Out For
Some of the most popular websites on the Internet follow certain design principles. If used wisely, these strategies can enable even small businesses to gain a competitive edge on the Web.
- Responsive design – Most consumer base their purchasing decisions on the information they access online through their smartphones and tablets. Responsive website design allows a website to run perfectly on desktop and mobile devices without any compatibility problems (such as mismatched screen resolution settings, awkward navigation options, etc.), thereby improving a user’s experience.
- The minimalist approach – The use of whitespace is fast becoming a popular design trend, especially among businesses that go after the young and hip crowd. Minimalist websites load faster, are completely compatible with responsive designs, shift the attention to site content, and provide visual balance so that users do not get lost in a sea of graphics.
- Websites with less pages – Many sites nowadays are compressing all their content to fit into a couple of pages and such. Pages with succinct but comprehensive content encourage users to spend more time on them, potentially increasing the chances of converting visitors into customers. The key is to balance the amount of content per page so that users do not get overwhelmed.
Businesses would also do well to consult a web design expert to find out how best to optimize for consumer engagement and online visibility.
(Source: Minimalism in Web design: past and future, thenextweb.com)
(Source: 15 Practical Design Tweaks For Your Website In 2015, Forbes.com)