Any business looking to broaden its market reach via the Internet must have its own website. A website that keeps visitors engaged, after all, can be a powerful tool for generating leads and converting them into paying customers. To make that happen, a website should ideally appear as one of the top results for every related search query; this is why search engine optimisation (SEO) is a must. With the right SEO strategy, even the most modest of businesses on the Sunshine Coast can compete against larger competitors on the Web.

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Optimising a website to boost its marketing potential and increase visitor traffic is more complex than it sounds. Some say search engine optimisation is largely about using the right keywords, but that is not all there is to it. Professional SEO services provided by a marketing firm such as Marketing theProduct can help enterprises utilise optimisation techniques the right way whilst ensuring that onsite content is relevant to consumers’ needs.

Keyword Optimisation: Myths Dispelled

It used to be that with the appropriate keywords in place, a website could eventually dominate search results. Updates to Google and other search engines, however, changed all that by penalising sites stuffed with too many keywords. Businesses, in other words, should pay attention to keyword density and incorporate keywords into content as naturally as possible.

Onsite Optimisation Matters

Instead of focusing solely on keywords, enterprises should also consider other onsite factors that affect SEO results. For instance, content placement plays a significant role in the way search engines appraise and rank a website. Businesses may opt to limit keyword usage to just the page title, the very first part of any webpage, and write meaningful and informative content to go with it. Quality content is something site visitors and search engine crawlers are wont to appreciate over a website where keyword placement on every page appears redundant.

Other things that can affect a site’s SEO include its structure, speed, and accessibility on mobile devices. Fundamentally, enterprises should focus on providing a favourable online experience to every site visitor. Content quality and site structure, therefore, play important roles in attracting consumers, generating leads, and influencing sales. If a business cannot write good content on its own, it can always turn to a local SEO company for help.

(Source: The SEO Factors That Matter More Than Keywords,

(Source: How is your site’s SEO doing?,