In the realm of search engine optimisation (SEO), content still reigns supreme. No other marketing method could get you the same results as content marketing can. While a lot of marketers and entrepreneurs on the Sunshine Coast realise the power of content marketing, rarely do they get to reap its full benefits precisely because the content on their website and in other channels lack proper optimisation.
Whether through a one-off mistake or subpar optimisation, content that is not properly optimised can have a significant effect on your marketing efforts. Investing in the right type of SEO services will do you good and allow you to get the most out of your marketing strategy.
Write With SEO in Mind
You may have written a good article, but you might have forgotten to write an SEO-friendly title or attach a meta description to it. Creativity can only get you so far if you don’t think carefully about content title tags. Include keywords, the name of your business, and your location in the title but stay within the 50-60 character limit.
Don’t forget about the meta description as well, which is the title tag’s companion. Here, you can write something informative and compelling that convinces the reader to click.
Optimise for Users
Content optimisation is not just about keywords and search result rankings. Focus exclusively on the technical aspects, and you are bound to alienate your target audience before long. Your target readers must first see the value of the content you produce if you ever hope to turn them into actual customers. Keyword research is a great way to find out about what makes your prospective customers tick when searching for information online. You can use these results to generate topics that will interest your readers.
Invest in More Than One Content Type
Too many marketers limit themselves to investing in just one content type. By doing so, they miss out on a lot of opportunities.
Keep in mind that content marketing goes beyond writing blogs. Some people, after all, are draw more easily towards eye candy rather than to written content. You should also explore other options that can help increase your traffic. Try infographics, creative images, or informative videos. It may take a while before you achieve the desired results, but they will be worth the wait.
Content marketing and SEO go hand in hand. Entrepreneurs on the Sunshine Coast and everywhere else should take note and find out how SEO providers such as Marketing theProduct for help.
The 8 Most Common But Simple Missed Opportunities In Optimizing Content, Search Engine Land
Top Tips For Optimizing Your Content: 9 Experts Weigh In, Marketing Land