From traditional TV, radio, newspaper, and billboard advertising, businesses these days have come to adopt various online marketing strategies that include SEO, pop-up ads, and banner ads, to name a few. Then and now, the challenge for marketers is to ensure the products and services they advertise get noticed.
Julia McCoy, Search Engine Journal writer, discusses how content marketing, i.e. marketing presented as actual content, can be useful for capturing a target market’s attention as well as helping SEO Services in the Sunshine Coast succeed.
Soft Selling versus Hard Selling
According to McCoy, good content marketing will make people want to interact with it. They won’t immediately know that it’s marketing, but they’ll be happy to see a product or content piece that answers their questions or solves a problem.
Put simply, content marketing is a potent and far more cost-effective way to ensure that viewers notice your business and voluntarily engage with your content. It is also easy to execute, Google friendly, and contributes greatly to the success of your SEO efforts.
Learn the Basics
Among other things, your content marketing strategy must deliver valuable information to existing and prospective customers. Doing so enables you to build brand awareness and encourage positive sentiments. By consistently producing quality content, you can position your business as an industry authority, one that customers are likely to recall, top of mind, whenever they require the kind of product or service you offer.
According to experts, content marketing can come in the form of blogs, webinars, podcasts, social media posts, micro-videos, and email newsletters, among other things. Regardless of the type of content you post on or off site, what is important is that you are able to engage and build a lasting relationship with your customer, as opposed to merely hard selling a product or service. This way, you can achieve your business goals and attract, rather than alienate, your target audience.
Now that you have an idea of what constitutes content marketing, take a look at what it can do for you.
The True Benefits
By providing thrice as many leads versus traditional marketing (at a cost that’s 62 percent lower, to boot), content marketing enables your business to grow considerably. Whether outsourced or not, investing your time and money in quality content marketing is worth every dollar. Indeed, one can say that this approach to marketing is the present and future of Sunshine Coast SEO services.
(SOURCE: “Why Content Marketing Will Never Go Out of Style”, 23 October 2014, Search Engine Journal)