Consumers are increasingly using the Internet to make purchases. Sadly, many local businesses are slow to keep up with this growing trend. In fact, most businesses aren’t even visible to their potential customers online. On the other hand, those who are able to make themselves accessible on the Internet are thriving. These select few are dominating local listings and convincing a great number of new customers to come visit their website or location and make a purchase. How are these businesses flourishing when others are not? Simple. They are able to harness the power of the so-called “local buzz”.
Local buzz—do you really need it?
Perhaps you’re asking why you should care if your consumers can’t find you on the Internet. Ultimately, it’s about your profit, your sales, and your business’ future. Local searches don’t end with finding a business, it ends with a customer making a purchase. Here is a glaring statistic that you need to be aware of regarding online searches: 59% of consumers use search engines to find a good local business. Thus, it’s more imperative than ever that your products and/or services dominate your local area.
How do you do local buzz?
Consulting with a Sunshine Coast SEO professional is the best way to learn how to do local web marketing effectively. That said, you can also learn about it from a lot of different sources, even from those that aren’t connected to running a business. For instance, a BBC article teaches new, upcoming bands with virtually no fanbase how they can start building local buzz for their music. Although the article is aimed at musicians, the tips it contains can be easily translated into valuable business solutions.
When it comes to building a buzz don’t underestimate the importance of your local scene. Aim to be the best known band in your area before anything else.
Don’t be afraid to stamp your own personality on what you do. From handmade artwork to creating your own merchandise it’s all an extension of your identity and part of the package that will get people interested in you.
Building a buzz is as much about making a good impression on people as it is about your music. If you’re known as being interesting, approachable and professional you’ll have a good reputation to go along with your talent which will only enhance your impact.
In today’s local business environment, the message is clear: You need to make sure your customers find you. Lord over the local online market by learning how to harness the power of local buzz. Toward that end, a consultation with a Sunshine Coast SEO services provider can help you immensely.
(Source: Building a Buzz, BBC)