If the construction business is picking up, you’d certainly want your company to be awarded with at least some of the numerous work contracts making the rounds. Part of bringing in more jobs for your team is to create a website that can attract more clients to your business; getting there, however, may be tedious. As Dmitry Fadeyev explains for Smashing magazine:
“Web design isn’t art. It involves a whole collection of different skills — from copywriting and typography to layout and art — all fused together to create an interface that not only features a pleasant aesthetic but that communicates function and facilitates easy access to its content.
But in order to combine all these elements of Web design together and achieve successful results you must have a clear direction, a direction that will guide each and every aspect of your design towards common goals. You must think strategically.”
The above may prompt general construction specialists in the Sunshine Coast to up their services and work harder in securing good projects. The construction industry is one arm of the area’s business triad (the others being retail and tourism) and a recent industry study is projecting a steadier flow of construction jobs in the Sunshine Coast as well as in the Gold Coast and Toowoomba for the rest of the year, particularly for commercial buildings and detached residences. Why not have Sunshine Coast web design specialists like those from Marketing theProduct amp your construction firm’s site with new form and function?
A major element in a website redesign is to assess how the new page will figure in the business’ long-term growth and marketing thrust. A sit-down between your team and the web designer can map out the plan of action for the site. Fadeyev poses the question if you are aiming for the site to attract new customers, share content, or add traffic.
Researching your target audience also helps determine the website’s orientation. If your construction company is more on urban commercial projects, a subdued yet professional look mixed with the classic construction colours of yellow and black may suffice. Have your web designer coordinate with the marketing team on fashioning the site around a predetermined brand image.
Content is never far behind in pitching the quality of your services to clients. Some marketing experts recommend enlisting skilled copywriters with relevant industry knowledge to assemble the material. If the company successfully finished some good projects in the past, you can show them in a portfolio.
A construction company website need not be so hard to assemble. A firm that does website design in Sunshine Coast like Marketing theProduct will work the rounds for you.
(Source: Strategic Design: 6 Steps For Building Successful Websites, Smashing magazine)