If you want to reach out to the targeted demographics of the Sunshine Coast’s approximately 270,000 people, you will need highly reliable online marketing tools and strategies, such as search engine optimisation or SEO. Ever since Google launched its Hummingbird algorithm, SEO tactics became more geared towards creating quality content, prompting many businesses to put up blogs in their website. Here are some tips to follow should you wish to set up a blog utilizing SEO for Sunshine Coast online businesses:
When planning the topic of your blog posts, be sure that each content be relevant, readable, and fresh. Use your topic ideas as a springboard for promoting your products and services (although you might want to tone down the promotional voice if you want readers to pay attention). The topic should also be applicable to your target market’s demographics.
When it comes to blog posts with SEO in mind, clear titles that describe the entirety of the article is best. For one, this is for the purpose of your readers, so they know what to expect when reading through the article and they won’t end up disappointed. Another reason is that search engines give the heading or title a significant point when indexing for rank, or search engine results pages (SERPs).
Pagination is a system of enumerating pages on your blog for the sake of archiving and organization. Here’s what Search Engine Watch writer Ken Lyons says about how pagination and SEO can help:
Pagination is particularly helpful for usability because housing all your blog posts on a single page that scrolls endlessly isn’t a practical or user-friendly approach. A single page with hundreds of blog entries would undoubtedly hurt load times too.
When it comes to SEO, pagination implemented correctly maximizes “crawl depth” and makes your content easier for engines to access by reducing the number of clicks needed to reach deeper, archived pages. In addition, proper pagination is a scalable way to flow more (or a larger percentage) of PageRank to your archived content.
It’s important to put relevant keywords in your content, but since you’re working towards readability, make sure to insert these keywords in the most natural way possible. You should also keep away from keyword stuffing, lest you get penalized by search engines and your page or site gets banned from SERPs.
The best way to achieve SEO-friendly content, whether for a blog post, a press release, or any other content form, is to hire dependable online marketing professionals like Marketing theProduct. Professional SEO services in the Sunshine Coast go a long way towards helping businesses succeed in their marketing campaigns.
(Source: Boost Your Blog’s SEO Mojo with These 6 Simple, Actionable Steps, Search Engine Watch)